There’s no denying that social media is part of the fabric of our society. According to Hubpsot, 27% of total U.S. internet time is spent on social networking sites. If you think you ”check your stuff” a lot, imagine life as a social media professional monitoring multiple accounts (including your own). The first thing I do after waking up in the morning, even before putting on my glasses, is reach for my phone or tablet to see what’s developed in the 6 hours I’ve been asleep. Some have said I need an intervention.
But honestly, I feel in control of my social psychosis. I have created boundaries for myself to ward off the glazed eye, drooling stare of someone who has sent one too many tweets. Some of my strategies include:
1) Setting time limits. Be honest – how many digital devices do you own? I have a smartphone, tablet, and desktop. I could conceivably be on one of them at all times. But outside of business hours (and as a social media marketer, how you define “business hours” is completely subjective), I limit myself to 15 minutes (okay, yes, per hour), unless there is an emergency or special event. At 10pm, it’s time to unplug completely.
2) Acceptance that you can’t know everything. The amount of information out there is staggering. It used to stress me out if someone mentioned a new tool or platform I didn’t know about. But, I’ve learned to filter the information; how relevant is it to me or my clients? What are the odds it will be relevant in the future? It is simply not possible to be an early adopter of every shiny new development in social media, so learn to parse what is a must-have, and what to keep in your back pocket to revisit later.
3) Unplug. WARNING: CRAZY TALK. Sometimes I don’t post. Anything. On any platform (excluding clients of course). As passionate as I am about social media, there are days when I just plain cannot face the noise. I used to feel guilty, like the Klout Gods would strike my score down to 15 and everyone would shun me as a charlatan. But, as with all things, it is nice to take a break, re-charge, and find out out what’s happening in real life. Don’t feel guilty, and don’t schedule posts on the day you don’t post. We’ll be here when you get back.
Now, this isn’t to say you should completely go off the grid. Having a wealth of knowledge from diverse resources will only help you curate great content. Check out a previous post called “1 Big Reason Social Media Marketers Should Occasionally Unplug” where I discuss being productive on vacation without sacrificing your downtime.
What are some ways you keep social media psychosis at bay? Or is your social media drive thru open 24 hours? Let me know your thoughts!